Chanel / Numéros Privés

LAS VEGAS — Inside the Wynn Las Vegas, a dozen different environments told the story of Chanel. From Room 31—a replica of Coco’s storied apartment at 31 Rue Cambon—to Room 2.55—an homage to the creation and construction of Chanel’s iconic quilted bag—each chapter was designed to illuminate the quality, culture, and heritage of one of fashion’s most illustrious brands.

In Room 0, Karl Lagerfeld's sketches came to life, reproduced in large-scale on floating translucent structures. Elsewhere, in Room 13, guests tried their luck in a Vegas-themed playroom, complete with oversized Chanel props and a custom claw machine. Interactive multimedia installations permeated each space, from Room 5—a tribute to the signature fragrance—to Room J12—a horological experiment into the nature of time.

Numéros Privés was open for eight days, and attended by select VIP guests from across the globe. The exhibition was produced in conjunction with Prodject.


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