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Flamingo Party






To celebrate the opening of their flagship boutique in Miami's Design District, Hermès threw a celebration like no other. The Flamingo Party saw an empty, nearly 40,000-sq-ft warehouse transformed into a Cuban-inspired paradise.

Each guest was given a custom RFID token, unlocking a rich digital experience layered into the scenery, games, and more. Through these interactive installations, each guest's unique journey was captured and preserved on a microsite designed just for them.


Highlights from Miami

The evening led guests through a jungle of rich textural experiences; a technicolor game room, a fully-functioning restaurant, a mambo club with professional instructors, and a boardwalk flanked with bespoke photo ops and over a dozen performances, including a live Cuban band.