Hermès / Flamingo Party

MIAMI — To celebrate the opening of their flagship boutique in Miami's Design District, Hermès threw a celebration like no other. The Flamingo Party saw an empty, nearly 40,000-sq-ft warehouse transformed into a Cuban-inspired paradise.

The evening led guests through a jungle of rich textural experiences; a technicolor game room, a fully-functioning restaurant, a mambo club with professional instructors, and a boardwalk flanked with bespoke photo ops and over a dozen performances, including a live Cuban band. 

Guests were given a custom RFID token to use at each interactive element, capturing their unique experience and preserving it on a microsite designed just for them.